About Rohit’s AI Marketing Notes

Hi, I’m Rohit.

You might already know me from LinkedIn or through life.

I work as a Growth Marketing Manager at AddSearch, where I spend most of my time figuring out user acquisition, conversion optimization, customer communication and marketing operations.

Before that, I started my marketing career back in 2016 as an SEO Analyst working at a B2C travel startup. Around 2018, I moved into B2B SaaS and never looked back.

Over the years, my work naturally expanded into full-stack SaaS marketing. User acquisition, funnels, onboarding, conversion optimization, emails, experiments, and product-led growth. A lot of trying, a lot of learning, and a fair share of things not working as planned.

Alongside my full-time role, I also do growth consulting for early-stage SaaS and AI companies. I help teams with user acquisition, funnel optimization, and product-led growth. If you want to know more or book a call, you can find me here: https://rohitchavane.com/

More about me

I’m based in Pune, India 🇮🇳
I work as a Growth Marketing Manager at AddSearch
I’ve been working remotely for the last 7 years
I’m also actively working on Overlappr - a timezone Chrome extension for Google Calendar
I built and sold a Chrome extension, GA4 Notes, in 2024
I like reading fiction and business books
I also like traveling
I’m not a writer at heart, but trying to build a writing habit
I worked with 20+ early-stage SaaS companies on their growth & marketing challenges
I mentored 15 Indian startups at Startup India’s MAARG program

I’m writing this newsletter because AI has quietly become part of my daily marketing work, and I felt it was worth documenting how that actually looks in practice.

How AI Entered My Work (And Why I Decided to Write This)

I don’t come from a technical background. At all.

When AI tools moved beyond basic copy help, my reaction was the same as many marketers. A mix of curiosity and “yeah… I’ll deal with this later.” Then came the scary-looking terminal screens, new tools every week, and a lot of people online confidently explaining things I didn’t fully understand.

I started small. Using AI to tighten copy. Improve clarity. Think through ideas. Nothing fancy.

Over time, I started trying AI for real marketing problems. Building small workflows. Automating boring tasks. Testing tools like Claude, Loveable, n8n, and eventually even Claude Code. Sometimes things worked. Sometimes nothing worked and I had no idea why.

What surprised me was this. AI is not just for developers. Non-tech marketers like me can use it too.

This newsletter is me figuring things out as I go and sharing the process with people who might be in a similar place.

Think of this as a ‘learn in public’ log. Slightly messy. Very practical. And honest about what works and what doesn’t.

What I Share Here and How Often

This newsletter is about using AI in real marketing work.

You’ll find:

AI use cases for marketing, not theory
AI tools and workflows I actually try
How I use AI for copy, research, workflows, and experiments
What worked, what failed, and what wasn’t worth the effort
Short notes and occasional video walkthroughs when it helps

I publish weekly for now. Each issue focuses on one idea or one problem. No mixing ten things in one post. If there’s nothing useful to share, I don’t send anything.